To avoid having the products shipped back to the supplier again, I shipped the products to my partner’s house. Now I had packaging organized, it was time to take care of marketing again. HOW HYKE DOES INFLUENCER MARKETING When talking about “influencer marketing”, most people think about sending products to hot girls on Instagram with a ton of followers. That kind of influencer marketing would never work out for us. We would only waste our time and money. But we were keen to collaborate with an influencer. A very common approach to influencer marketing is to look at the follower numbers, send a free product to the influencer and give them a discount code for their followers to purchase the Telemarketing list product. The intention of the above-mentioned approach is very obvious: direct sales. We didn’t want to go that way. Our intention with influencer marketing is to spread the word of our brand. We want to get known, not make direct sales and so we took a quite different approach. We looked for someone who matches with our values and is 100% authentic. Then, we reached out and asked if he is interested in getting a free backpack in return for honest feedback. We didn’t ask for pictures which are like “hey, this is my new backpack. It’s the best backpack on this planet. I feel more masculine wearing it. My girlfriend thinks I’m hotter because of this black backpack”. If he honestly doesn’t like the product he can give it away for free or ship it back to us.